WWF and freshwater:

Swan on River Itchen, Hampshire, Uk
Without water we couldn’t survive. But our global freshwater ecosystems – the rivers, aquifers and wetlands from which we obtain much of our water – are in rapid decline because of over-use, pollution and the effects of climate change.
Together we can:
- Safeguard some of the world’s most vulnerable river basins.
- Restore important wildlife habitats.
- Help local communities and farmers switch to sustainable irrigation methods.
- Influence governments and businesses to improve water efficiency, and create legislation for better management of water resources.
WWF and the marine environment:

Blue whale, New Zealand
The world’s oceans are teeming with life. They’re home to amazing species such as whales, dolphins and turtles, and provide food for billions of people. But our seas are being over-fished and polluted – and little more than 1% is currently protected.
Together we can:
- Work with governments and the fishing industry to improve marine management.
- Introduce sustainable fishing methods such as circular hooks that reduce the accidental capture of marine turtles.
- Help create Marine Protected Areas to protect vulnerable habitats and species.




“The Blue Mile is a great way to enjoy our amazing water environment and have plenty of fun raising funds for WWF conservation work at the same time.”
Sarah, Blue Mile 2010 participant
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“No challenge is too hard if you persevere and prepare both mentally and physically. Please take on a Blue Mile and show you care about the watery environment”
WWF-UK Ambassador Lewis Pugh