Hundreds of people took part in WWF’s Blue Mile on Sunday 4 September, to raise awareness and funds to help preserve our marine and freshwater environments. The event, which was officially sponsored by Ecover, saw hundreds of people swim, kayak or stand-up paddle board one mile around Stoke Newington Reservoir in London – and at other events across the country.
Celebrities including BBC presenter Paul Rose, three-time round-the-world sailor Conrad Humphreys and organic entrepreneur Jo Wood, with her son Tyrone, took part in the event, as did our own CEO David Nussbaum.
Conrad Humphreys, the creator of the Blue Mile – who swam, kayaked and paddle-boarded his way around the reservoir on Sunday – said:
“Sport is intimately connected to nature, and for some athletes it’s the relationship with the environment that inspires and motivates us.
“As Jacques Cousteau once said, “People protect what they love” – and it’s a love for the environment that we need to engender throughout our communities.
“The challenge is to move people beyond awareness and find the mechanisms to involve more people with our blue environment. WWF’s Blue Mile is one way to connect people and their emotions with water.”

Diver Paul Rose, presenter of ‘Oceans’ and ‘Britain’s Secret Seas’ for the BBC, swam his Blue Mile, and said:
“The oceans are the least understood ecosystem on the planet, and one of our most precious. They deserve our respect and protection. I’ve been diving in our waters since 1969 and I have seen first-hand that some areas have significantly less marine life than they used to. It’s not all doom and gloom though… -
“WWF’s Blue Mile is a fantastic way of getting people to engage with our marine and freshwater habitats and a fun way to help protect these vital environments.”

Organic entrepreneur Jo Wood, who also took part in BBC’s Strictly Come Dancing, completed her Blue Mile in a kayak, and said:
“Our beautiful blue planet is being threatened. Marine and freshwater habitats are being challenged every day by the serious issues of pollution and climate change. WWF’s Blue Mile is the perfect opportunity for us to take on a challenge ourselves and enjoy our seas, rivers, lakes and waterways, while doing something pretty unique to help preserve them.”
WWF CEO David Nussbaum, who kayaked his Blue Mile, said: “We’d like to thank everyone who took part in the event, or came along to show their support. It was a huge success.
“The UK is home to an amazing array of marine and freshwater species, but just 2% of British waters are currently under official protection.
“WWF believes we can all do more to help protect our fragile water habitats, and the Blue Mile is an excellent place to start.”
WWF is proud to announce that Ecover are the official sponsors of this year’s Blue Mile event. Aiming to raise vital funds to help protect the world’s marine and freshwater environments, the Blue Mile is an exciting sponsored activity asking people to cover one mile, either in or next to water. Ecover, who have been producing ecological products for the last 25 years, have teamed up with WWF to encourage people to either organise their very own Blue Mile challenge throughout the summer or participate in WWF’s flagship London event in September.





“The Blue Mile is a great way to enjoy our amazing water environment and have plenty of fun raising funds for WWF conservation work at the same time.”
Sarah, Blue Mile 2010 participant
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“No challenge is too hard if you persevere and prepare both mentally and physically. Please take on a Blue Mile and show you care about the watery environment”
WWF-UK Ambassador Lewis Pugh